Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Ecommerce SEO is the practice of improving organic rankings for online stores. Common tasks associated with ecommerce SEO include:
is the process of determining what keywords you should use in your written content that will aid in getting visitors to your site. Keyword research is a technique that businesses and marketers use to determine what people are searching for. It’s how they gauge which words are most popular.
Check for broken pages, links, and problems with basic html tags.
is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). Technical SEO work has either a direct or indirect impact on search engine crawling, indexing and ultimately ranking. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies.
On-page SEO encompasses title tags, meta descriptions, heading structure, content, image optimization, accessibility, and overall website performance.
Off-page SEO is any effort made outside of your website to improve your search engine rankings such as Backlinks, social Media.
An SEO report is a summary of SEO metrics that shows how a website is performing. It usually covers areas like: Organic traffic Conversions Backlinks Overall site health
Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.